As Unit’s Vice President of Marketing, Louise is responsible for leading Unit’s marketing strategies and initiatives. Her goals are to strengthen the company’s brand, attain a favorable market position, and achieve business goals.
Louise is an experienced marketing leader with over 15 years of experience across fintech, B2B SaaS, and financial services. She has a proven track record of helping early-stage companies bring new products to market and creating scalable marketing programs that drive brand awareness and demand at scale.
Previously, Louise was the Head of Marketing at Bread (acquired by Alliance Data). She joined as the company’s first marketing hire and built the function from the ground up. Today it is a critical part of Bread’s distribution and revenue arm.
Louise lives in New York City with her husband, two kids, and a dog.