Introducing White-Label Fraud Outreach

Today, we’re excited to announce White-Label Fraud Outreach, a customizable way to help your customers confirm or report suspicious card transactions.

When suspicious card activity is identified, you can now programmatically notify your customers by sending them branded messages. These messages enable your customers to confirm or report any suspicious transactions.

For your customers, branded communications help build trust. As a result, they will be more likely to confirm or report their transactions, leading to reduced fraud and a better overall experience.

For your platform, White-Label Fraud Outreach can help reduce fraud losses and false positives while improving fraud decisioning data. (In the past, notifications of “suspicious activity” were automatically sent via email by a Unit partner; these emails were not customizable.)

How it works

When one of your customers’ transactions is flagged for suspected fraud, the following steps occur:

1. Your customer gets a branded message. An email or SMS is automatically sent from you to your customer attempting to verify the card activity. You can customize the content and visual branding of this message, subject to approval by your bank partner.

2. They complete two-factor authentication. To be safe, all customers must complete a 2FA verification process before they can confirm or report the card activity.

3. They review the transactions. Your customer will see a list of the suspicious card transactions. One by one, they can indicate whether the transactions are legitimate. 

4. [Optional] Their card is frozen. If your customer indicates that one or more of the transactions were not authorized, their card will immediately be frozen. If they indicate that the transactions are legitimate, the block on their authorization will be removed and the transaction can be re-initiated.

Get started

White-Label Fraud Outreach will be available to all clients. If you're interested in learning more and establishing a timeline for launch, please reach out to your Success manager.

To learn how to implement White-Label Fraud Outreach, check out our docs.